Ying Mu

Far From Home: Cultural & Legal Considerations in Bringing Brands to New Territories

Ying Mu is the Vice General Manager of Labbrand in New York. With a passion for branding and marketing, Ying helps brands cut through the noise and communicate with a defined purpose across different markets. She has worked on creating global trademarks/brand names across various industries including luxury & fashion, beauty & cosmetics, technology, and finance.

Ying graduated from The University of British Columbia and Tokyo University of Foreign Studies. She has lived and worked in Beijing, Shanghai, Tokyo, Vancouver and New York, and is a native English and Chinese speaker.

Ying is the author of the AdAge article, “How Alibaba Group Helped to Transform International Women’s Day in China” and was also quoted in “Six Cringeworthy Blunders Brands Make in China.”